digital marketing is heavily dependent on the same fundamentals, principles and stages of traditional
marketing,
but by using modern technological tools and channels . For example,
in the planning stage and market studying
to know the market needs and preferences of customers, many times, businessmen and marketers use
studies, research,
news and previous business experiences,from other reliable and experienced websites ,google search and
it's tools.
This is in addition to studying the field market and taking the opinions of salesmen.
After choosing the business appropriate to the needs of the market,
second stage comes, which is the stage of advertising and promoting for this business,
which goes through the stages of designing and selecting the most attractive advertising content for
customers,
then choosing online publishing channels, then communicating with customers , selling online and
offline,
finally studying statistics and reports and using them to measure business performance,
constantly adjust deviations
and improving performance To ensure continuity, increase customer base and increase profit rate.
It’s good to start by asking yourself a simple question: why, exactly, do I want to be
online?
Imagine you own a clothes store. Your ultimate goals could be: sell more of the products you
offer.
But before anyone can walk through your door, they have to know you exist. This is a great
goal
that digital can help with.
One easy win is listing your business in local online directories. So, when people look for
clothes store
on search engines or online maps, your business will show up.
Then you might decide to build a website to share information about your business.
This could be things like your opening hours, your location, your prices and the services you
offer.
Maybe even photos and videos that could entice new customers
to walk through your door. You could set up a social media page on Facebook or Twitter where you
could
post photos of your creations, offer special deals and really connect with your customers. As
you start achieving
these goals, and more people become aware of you. Your goals may naturally evolve and you might
want to shift
your focus toward turning visitors into paying customers.
You could add new features to your site and your social media pages.
Things like online appointment scheduling, a “reviews” section where people can say nice things
about you,
or even an ecommerce store to sell your clothes online.
Now that you’re using digital to attract visitors, and turn them into customers,
you could start expanding your business by investing in online advertising.
Whatever your ultimate digital goals are, or where you currently stand, your priorities will
naturally change
and grow with your business. Now to make sure you’re meeting your objectives, it’s really
important to measure your progress along the way.